The days are a changing. Yahoo, announced at SMX that they are no longer using meta keywords for ranking. They are the last of the "BIG 3" to do so. While it may still be relevant for paid search, for organic it is not.
Remember the days, when SEO was much easier. Now, bloggers and content providers have to genuinely create relevant content and include the keywords directly inside the content. Don't get me started on the FTC's new rules. But... it also brings out those that create content specific for SEO keywords and not for content relevancy. What you then get are paragraphs of incomprehensible garbage. "SEO experts" you are not. Fear not, there are plenty of us that still believe in doing organic search the proper way and guys like Chris Brogan that have no problem calling you out which is why I think he is so wonderful.
I do find it interesting, that Yahoo didn't even announce it publicly. Its been a few months even. NO press releases. NADA. It was announced during a Q&A session at SMX. Danny Sullivan was even a bit surprised by it as I'm sure where the audience. To me, that is something I find "relevant" to knowing as an online marketer. Mainly, because even if one of the three is doing it then you still include it in code. I like to know when did they plan on letting us know?! If it wasn't for that Q&A how much longer would have Yahoo kept us in the dark?
So, now what shall I do with the few extra minutes we've been spared?! What will you do?
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