There are still plenty of businesses that do direct mail marketing. While one penny does not seem a lot, those that are mailing 100s of thousands of pieces per month will see it gradually dig into their bottom line. This is potentially dangerous for those involved in that process. From the designer to the list provider, the printer and even the mailing house.
There is a concern on the print end of it. Will more people move back to a typical 4x6 postcard rather than the half page postcard or the jumbo sized postcard? There was a push towards larger sized postcards to make an impact but as the price of postage increases the desire to spend more decreases.
It was just a year ago when the stamp was increased. Does this mean there will be a trend for the postal service to increase each year? Lets hope that this is it for at least 2 years.
See what the current rates will as of Monday, May 12th, 2008.
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