The day the Internet was saved... well SEO

This article is dedicated to a real superhero, She-Ra, AKA Rhea Drysdale.

For 2 years of battling in the courtroom and $17,000 later, with "he that shall not be named", over trademarking "SEO", Rhea won the battle on March 11, 2010. I'm ashamed to say that I had no idea what was going on, though I'm much more involved in the industry than 2 years ago.

However, since yesterday, the SEO industry has rallied to help recoup her expenses. While "db" tried to drag it on with no relevancy, she was persistant and hanged tough. I hate to see what the world would look like if she didn't step in for us.

It's amazing to see how tight knit the community is. Especially when they need to be there. It gives me a warm fuzzy feeling inside knowing that I'm part of this great community. That all those hours spent during the IM conferences actually do mean something and not just a bad hangover.

Thank you again Rhea for your time, effort and persistance. You are one in a million.

You can read her article here.

Meta tags no more for organic search optimization

The days are a changing. Yahoo, announced at SMX that they are no longer using meta keywords for ranking. They are the last of the "BIG 3" to do so. While it may still be relevant for paid search, for organic it is not.

Remember the days, when SEO was much easier. Now, bloggers and content providers have to genuinely create relevant content and include the keywords directly inside the content. Don't get me started on the FTC's new rules. But... it also brings out those that create content specific for SEO keywords and not for content relevancy. What you then get are paragraphs of incomprehensible garbage. "SEO experts" you are not. Fear not, there are plenty of us that still believe in doing organic search the proper way and guys like Chris Brogan that have no problem calling you out which is why I think he is so wonderful.

I do find it interesting, that Yahoo didn't even announce it publicly. Its been a few months even. NO press releases. NADA. It was announced during a Q&A session at SMX. Danny Sullivan was even a bit surprised by it as I'm sure where the audience. To me, that is something I find "relevant" to knowing as an online marketer. Mainly, because even if one of the three is doing it then you still include it in code. I like to know when did they plan on letting us know?! If it wasn't for that Q&A how much longer would have Yahoo kept us in the dark?

So, now what shall I do with the few extra minutes we've been spared?! What will you do?

Thanks Joe - Mystere was amazing!

There are many benefits to attending PubCon, which is where I have been at since Monday night, but the one on Tuesday night was complimentary tix to see Mystere at Treasure Island. Joe Morin hooked us up and a bunch of us bloggers attended the many shows of vegas. Myself and my new found best friend Shari of ExtremeHalloween.com attended Mystere. It was my first time at this show but have attended 2 other cirque shows.

This show was amazing. The music was fantastic and unique. The costumes were outrageous and out there. The acrobatics always fascinate me and I'm always hanging on the edge of my seat and scared for them that they will fall. I love the swings and when they hang down from the lines and twirls and spin. The specialty of this show was the climbing. IMHO anyway. Each show has something unique. This one was crawling on the walls and up end down the poles. Just fascinating how limber and disciplined and how damn strong they all are. Then there were the 2 guys. that just did things I never thought possible. I cant even describe it so here is a photo.


talk about perfection. You should have seen the entire show. The thing about any cirque show is that its visual overload because there are so many things going on, the costumes and colors and the theater design. Its so hard to catch everything because you may be focused on the main show but then off in the ceiling something is beginning to happen. Then there is the comedy feature of the show. This time it was the baby which was just hilarious. They always have a comedy thrown in and always amusing. They usually start that segment around 15 min or so before the show time, that's why is good to get there early.

It was a fantastic night. I look forward to seeing Ka next year when I'm here for the conference.

Another thought though, as I was enjoying the show, I couldn't help but think about business. Mainly because that's how my mind works. This show, is a prime example of everyone working in unison. When they were doing the seesaw segment, everyone had their job to do, if one person faltered then someone would either get seriously injured or the show would have a flaw of a mistake, which I have yet to witness. I just couldn't help but think that that is how a business is to be run. Everyone has their task/specialty/job to do and if one person drops the ball then the company as a whole pays for it.

This is especially true when dealing with SEO, SEM and PPC. If you are not on top of it all then your site takes a hit, unfortunately not in a good way. All the new tools, tricks and people that I've met this week, have really helps me discover new ways to make sure that the ball isn't dropped. I'm anxious to reread my notes and start planning way to implement the new ideas and products to the arsenal that I've already developed.

Optimized Design for your Web Site

What exactly is optimized design you ask?

It works directly with SEO (Search Engine Optimization) or the Search engine marketing of your web site. Optimized design of your web site takes into consideration all the factors needed for successful optimization of your web site.

• User experience - Making sure the navigation of your site is easy for the end-user. Providing ease of use of your web site, allowing the viewer to find what they are looking for easily and quickly.
• Graphic Design - Creating an eye-catching and compelling design that directly relates to your brand.
• Optimization - Impletmenting the design while also making the web site search engine friendly by utilizing the best practices in web site programming. By implementing the best keywords and phrases through rigorous analysis of your competitors and industry.

While its great to have a site that looks great, in todays every growing web, you must realize that the basis of a web site is to attract new customers. Let us help you create a web presence which brings results with effective OPTIMIZED design that will help your bottomline.

Free Webinar/ Teleseminar Topic: How to get FOUND in the infinite internet – a bare bones basics approach to Website Marketing

JOIN US...TODAY! Bring your internet marketing questions and we'll tackle them on at our FREE Telseminar!!!

Dear Amanda,

I have made too-many-to-count mistakes when it comes to on-line marketing. A website can be a powerful tool for growing your business...IF you can make your way around the wierd concepts: html, SEO, blogging, auto-responders, and - gasp! - SPAM? What do those things MEAN? This Teleseminar will help you get savvy FAST so that you can use the internet to BOOM your business!

Join me for this month's HOT HOT HOT Teleseminar Topic: How to get FOUND in the infinite internet - a bare bones basics approach to Website Marketing

My Guest Star - Amanda Stewart of www.6thsensedesign.com

Amanda has helped me get a grip on expanding my internet business and can help you learn the bare bones basics!

The Teleseminar Date is TODAY, Tuesday, August, 21st at 1:00 pm Pacific Time 2:00 pm Mountain Time 3:00 pm Central Time 4:00 pm Eastern Time

And...GREAT NEWS. I have made the sign up process for this FREE Teleseminar soooo much easier. Just click here for the sign up form.

http://www.barebonesbiz.com/teleconference_series.html

"See" you at the Teleseminar!

Thanks, Ellen Rohr, Bare Bones Biz

Going Global... search engine optimization helps you get there

Going global? Have you ever thought about taking your business global? Its a scary thought but as I am a thrill seeker, I look for those scary thoughts to get out of the comfort zone.

When I decided to take on a new arm for my marketing company, I knew it was going to be a lot of work. It was and still is. I knew that search engine optimization was a must have in my arsenal of services. SEO is now becoming a must have for all businesses. Because I have decided to offer this service. I know attend more conferences, read more articles and have the need to update our site and marketing materials. The end result of web site optimization though is amazing. If you really think about it, there is no end result; its always continuing to the next level. It is what helps you go global. I had a client that was a local builder, they never even thought about the benefits and the people they can reach through SEO. Even if your business is in one county or one state doesn't mean that other businesses or consumers won't be looking for you in their state. Maybe they are looking to move, start another location, or even attend a conference. Its all relevant to search engine marketing and your web site.

Global is big and scary but its an opportunity for growth and increasing your income. That's what all of us strive for. Why not have your site working for you when you are sleeping, when you are on vacation or on the weekends when you are spending time with your family...

We can help you with your fears and turn them into dollar signs. We love roller coasters and will be there right there with you with our hands up in the air screaming, THIS IS SO MUCH FUN!!!

Call us today for the best ride of your life... 866-673-6733

To blog or not to blog...

Its been a few weeks since I've posted anything. Vacations are always welcomed when you are on them but the week before... not so much. Back onto routine... and blogging should be another part of your routine.

I've noticed that while "blogging" is a commonly used term not a lot of people are familiar with the benefits of it. Here are a few reasons why you should spend an extra 30 minutes a week on your blog.

• A way to show you are an expert in your field
• Another gateway to your site from the search engines
• A great tool for posting articles, tips or displaying your product or service of the week or month.

When you are posting to your blog, you should make sure that you are speaking about one topic. That one topic will allow you to include keyword rich words into your article. If you bold them or link them to a particular spot on your site that will only help in your efforts. For example, if I am talking about my brochure specials and my keywords for brochures are cheap brochure printing, discount brochure printing, and 4 color printing brochure. Then I would plug in my keywords like so... Print-it-Quick.com is offering a special on cheap brochure printing. Not only did I bold the phrase but I linked the keyword to the proper page on my site. Don't bother with "click here". That does not help you in any way.

Here are a few links that will help you on your way.
Blogger - This site will allow you to create your own blog and use their tools on their site which they would host.
Wordpress - This allows you to create a blog and host it on your server.

Its all a matter of preference. Happy blogging!

Search Engine Optimization Works

Case Study 1:
For the past few months I have been optimizing http://www.print-it-quick.com. Print-it-quick.com is a web site where you are able to place an order for full color printing like cheap brochure printing, business cards, rack cards, ect. I was told that to get orders off the internet was extremely difficult. Naturally, I took on the challenge.

Getting the site listed in the search engines was tricky. Since a few sites now have to find you through other sites. The key words I have been optimizing are:

• Full Color Printing Florida
• Full Color Printing
• Business Card Online Printing
• Discount Brochure Printing
• Cheap brochure printing
• Business card printing service
• 24 Hour Turnaround
• 4 color printing brochure

As of yesterday, my rankings are:

	Total Number 1 Positions: 1
	Total Top-10 Positions: 6
	Total Top-20 Positions: 7

Google

24 Hour Turnaround -RANK 23- http://www.print-it-quick.com/

MSN
24 Hour Turnaround -RANK 4- http://www.print-it-quick.com/

4 color printing brochure -RANK 1 - http://www.print-it-quick.com/printing-trifold-brochures.shtml

Business Card Online Printing -RANK 4 - http://www.print-it-quick.com/printing-business-cards.shtml

Business card printing service -RANK 17- http://www.print-it-quick.com/printing-business-cards.shtml

Cheap brochure printing -RANK 3- http://www.print-it-quick.com/printing-trifold-brochures.shtml

Discount Brochure Printing -RANK 3- http://www.print-it-quick.com/printing-trifold-brochures.shtml

Full Color Printing Florida -RANK 8- http://www.print-it-quick.com/printing-posters.shtml

These are only for the top 20. We are listed with all the major ones like Yahoo, AltaVista, Alltheweb, but still climbing to the top on those.

This is a very tedious process. Choosing the right keywords and then what to do with afterwards. It is a science and we look forward to taking on more challenges for our clients. We have made money off of our SEO efforts and have processed quite a large order. We've recieved a lot of inquiries from all of the United States and even from Canada which we hope to process this week which could lead to printing of close to 1 million pieces. We wanted to make sure we could deliver for our clients which is why we have waited as long as we have to release this. We want to prove to you that we are able to deliver.

Stay tuned for further updates on our SEO efforts.

WebMasterWorld -Conf. for SEO Geeks

Geeks Unite!

Headed to Vegas for my first ever Search Engine Conference and first trip to Vegas. I was told that WMW was one of the best and it truely was. The conference was 3 full days and then the last day is always held at a pub, which is how the conference got its name.

The reason for going was to be able to speak to all the gurus at the search engines, speak to everyone else who is doing this and brainstorm on how things can be improved and what tools work better than others. I use a few different programs but I needed to find ones that are maybe more efficient. I wanted to also get up-to-date on the latest and greatest out there and what sites are great resources for staying up-t0-date. I found everything I needed to and then some. My clients will definitely benefit from this conference and the release date for doing SEO for my clients is January 1, 2007. So it came at a perfect time.

I didn't know what to expect or how the sessions would be. They were all very informative. So informative that I took well over 80 pages of notes. CDs will be sent but I didn't want to wait.

The first day just blew me away. There was so much information to take in. It was exhiliarating. The last 2 days of the sessions were just as fantastic. The keynote speakers also, were fabulous. Funny, informative and inspiring. Danny Sullivan, Guy Kawaski, Matt Cutts. All leaders in the industry. Especially Matt Cutts. He's the guy you want to know. He's the Spam engineer for Google. You make good with Google and you are golden for everyone else. It was also great to hear that all the main SE are forming together to make one standard sitemap.

I also had a chance to meet a few great vendors to help with text linking and ad buying. Which will be key to a successful SEO/SEM campaign.

Its been a long time going to my industry conferences and it was just a great experience. I learned a lot about RSS, Blogging (which is becoming a real necessity for all businesses), the standards for optimizing your web site and also what not to do to your site to try and get ranked quickly.

I also learned very quickly that these guys know how to do it right. What better way to finish off 8 hours of sessions then with an open bar right afterwards to allow you to wind down and really talk geek to everyone. Then the grand finalle was the pub meeting in NY NY. That is when I was really able to talk to everyone. I was able to really pick the brains of some really great people and meet others that will prove valuable to my SEO business.

It truely was a great conference and I'll do it again next year. What better place and time to have it then in Vegas in November.